VW kicks off its strategic electric shift with the ID. 3 Neo
Schäfer himself explained it bluntly, recounting that when he took over in 2022, he found an electric vehicle lineup that wasn't meeting customer expectations, either emotionally or qualitatively. The ID.3, intended to be the cornerstone of the new era, suffered from software problems and an interior that the CEO himself described as "disastrous." The conclusion was clear: the company had made progress in electrification, but had neglected part of its core identity
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VW kicks off its strategic electric shift with the ID. 3 Neo
