VW kicks off its strategic electric shift with the ID. 3 Neo
This process has now crystallized into the "True Volkswagen" program, a strategy that seeks to recapture the Wolfsburg firm's historical virtues--quality, reliability, clear design, and ease of use--and transfer them to the electric vehicle world. The ambition is to regain leadership among mainstream manufacturers, not only in sales figures but also in product perception. "We don't want to be second or third," Schäfer essentially says. The goal is to once again be the benchmark
VOLKSWAGEN
VW kicks off its strategic electric shift with the ID. 3 Neo
