Eighth largest brand in the world

"Although we are the eighth largest brand in the world by volume, we are also one of the few manufacturers that don't belong to a large automotive group, so if we had launched the e-Vitara earlier and it had been a failure, the blow would have been very hard for us. So we decided to wait until the market was mature." This is how Juan López Frade, president of Suzuki Motor Ibérica, justifies his company's delay in launching its first 100% electric model. In fact, it was already scheduled to arrive at the end of 2024, and it will finally arrive at the beginning of this May SUZUKI