Ferrari Luce: an electric car that could have been born in Silicon Valley
Ferrari had never presented a car like this, and probably never sparked such a profound debate about its own identity. The new Luce is the most groundbreaking model ever created by the brand. With five seats and four doors--the rear doors opening in the opposite direction of travel--the Luce ushers in a new era that will likely excite classic Ferrari enthusiasts less and a new type of customer, one who until now had never even considered Ferrari, much more. Because the Luce doesn't try to resemble any previous Ferrari. It doesn't even attempt to reinterpret the classic codes of the Prancing Horse. Rather, it does the opposite, using electrification as an opportunity to completely reinvent the Ferrari concept
FERRARI
Ferrari Luce: an electric car that could have been born in Silicon Valley
