Ferrari Luce: an electric car that could have been born in Silicon Valley
...with a Silicon Valley-style presentation
Ferrari isn't simply electrifying one of its cars. It's exploring what it can become in the future. And that will likely divide more traditional fans. Some will feel the Luce loses part of the brand's historical essence. Others will see precisely the opposite: a Ferrari brave enough not to be trapped in its own past. What would Enzo Ferrari think?Because it's not looking to replace traditional Ferraris, but to create a new territory within the brand. One where electrification ceases to be a technological obligation and becomes a new way of understanding Italian sporty luxury. Combustion engines and batteries will coexist on different levels
FERRARI
Ferrari Luce: an electric car that could have been born in Silicon Valley
