What mistakes has Ferrari made with the Luce, its first 100% electric car?
Electrification plans
So, part of the mistake has been trying to attract customers who had never considered a Ferrari. Especially younger customers, since the average age of current Ferrari owners remains at 52, according to Enrico Galliera, head of sales and marketing. In fact, analysts haven't questioned Ferrari's electrification plans. On the contrary, the markets severely punished the Italian automaker when, last October, it announced it was lowering the percentage of electric models it expected to sell in 2030 from 40% to 20%. The remainder will be split equally between pure combustion engine vehicles (which will double their market share) and hybrids
FERRARI
What mistakes has Ferrari made with the Luce, its first 100% electric car?
