Porsche gives a face to its new strategy with the Mission S
Porsche wants to return to its roots
And this applies not only from a design perspective, but also in terms of the brand's approach to the sports car--and the business surrounding it. The German manufacturer has chosen New York to unveil the Mission S, a prototype that previews a new generation of supercars and, more importantly, a future family of models positioned above the iconic 911. It is, therefore, neither a mere styling exercise nor a limited-production vehicle intended to pad the collections of a privileged few. Rather, it is the first step in a far more ambitious project.
PORSCHE
Porsche gives a face to its new strategy with the Mission S
