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Porsche gives a face to its new strategy with the Mission S

Updated: 10/16/202612:01 CDT

While the exterior establishes numerous links to the brand's...

Fewer screens and more sensory experiences

While the exterior establishes numerous links to the brand's history, the interior is even more revealing regarding the philosophy that inspires the project. In an industry that seems to compete by installing ever-larger and more numerous screens, Porsche has chosen to take the opposite path: the Mission S dispenses with the expansive digital surfaces that dominate many of today's automobiles. In front of the driver are five circular instruments, with the tachometer taking center stage. Physical controls for certain functions have also been brought back, and the ignition--a nod to the brand's heritage--remains in its traditional position to the left of the steering wheel. PORSCHE
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Porsche gives a face to its new strategy with the Mission S