Max Mara spring-summer 2025: Irina Shayk in black and white for a season of contrasts

Irina Shay, Vittoria Ceretti (to date, Leonardo di Caprio's last girlfriend) and Paloma Elsesser were just three of today's top models who showed how Max Mara is designing the summer to come in its Milan fashion show. The brand that is all one with the colour camel and the Teddy Teddy coat have not renounced to their identity signs, but they have reinterpreted them in a warm key... ma non troppo. Although there are no teddy coats, blazers, XL trench coats and dusters in cooler fabrics have a place in the brand's summer wardrobe. The first ones are worn as tailored suits with Bermuda shorts, while the others are either the main garment or cover mini styles. Max Mara does not renounce to show skin on his models either: culottes, bralettes, tops with asymmetrical or halter necklines, like Shayk's, and some splashed cut-outs play at hiding under the outerwear. Always with very sartorial patterns. The colours are very in-house: their spring-summer 2025 is sand, white, black, black, grey... and camel, of course.