VW kicks off its strategic electric shift with the ID. 3 Neo
Reclaiming the Benchmark This process is now crystallizing in the "True Volkswagen" program, a strategy that seeks to recover the historical virtues of the Wolfsburg firm--quality, reliability, clear design, ease of use--and transfer them to the electric vehicle world. The ambition is to regain leadership among mainstream manufacturers, not only in sales figures but also in product perception. "We don't want to be second or third," Schäfer essentially says. The goal is to become the benchmark again. This new phase is based on three pillars. The first is aspiration: to maintain the leading role by democratizing mobility, now also in battery-powered format. The second is emotion: cars that once again inspire desire, with design, perceived quality, and a top-notch user experience. The third is technology: modular platforms capable of integrating advanced solutions into accessible vehicles.
VOLKSWAGEN
VW kicks off its strategic electric shift with the ID. 3 Neo
