What mistakes has Ferrari made with the Luce, its first 100% electric car?
A design that breaks with convention
Because the misstep isn't related to the car's technical capabilities, but rather to a design radically different from combustion engine models with their roaring V12 engines. To differentiate itself from them, or perhaps to avoid "contaminating" them. And that's why they sought the collaboration of LoveFrom, the creative studio of Sir Jony Ive, the legendary Apple designer, and Marc Newson. Their influence is obvious in the minimalist interior screens, which have been criticized, but not as much as in the car's overall shape, which conveys a feeling closer to industrial design or even the premium tech world than to the bold forms of traditional Ferraris. It looks like it came straight out of Silicon Valley
FERRARI
What mistakes has Ferrari made with the Luce, its first 100% electric car?
