What mistakes has Ferrari made with the Luce, its first 100% electric car?
The Chinese won't copy it
"If I said what I really think, it would damage Ferrari. We are risking the destruction of a legend, I'm very sorry. I hope they remove the prancing horse from that car," he said in Rome, adding a small consolation: "It's a machine that, at least, the Chinese won't copy." His words clash head-on with those of John Elkkan, Chairman of the Board, last October. At that time, during the Capital Market Day (CMD) that defined the roadmap for the coming years, he said: "The legacy of Enzo Ferrari [the founder] will continue to be respected at all levels." The experts also disagree: "The internet has already spoken, the comments are there. And the Luce isn't universally loved for its exterior," noted the prestigious and outspoken British publication Autocar
FERRARI
What mistakes has Ferrari made with the Luce, its first 100% electric car?