What mistakes has Ferrari made with the Luce, its first 100% electric car?
In the end, time and the market will tell on this matter. But the launch of the Ferrari Luce, the Italian supercar brand's first 100% electric model, has been met with a sour reception from thousands of Ferrari enthusiasts--the memes and parodies ridiculing it on social media are countless--and, above all, from the stock market. On Tuesday, its shares fell 8.37% on the Milan Stock Exchange, to just over $284, and remained stable yesterday. In round numbers, that's almost $5 billion less in value. Moreover, one only needs to listen to the comments made by Luca Cordero di Montezemolo, who was president of the company between 1991 and 2014. Under his leadership, the current Ferrari was forged in terms of brand and prestige, and the Scuderia also achieved its last great run in Formula 1, with six world titles, five of them consecutive. That is why he is revered in Italy and his voice is one of the most respected and influential.
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What mistakes has Ferrari made with the Luce, its first 100% electric car?
