With this weather, it seems like spring is still light years away. The truth is that the first blooms usually start between late January and mid-February, marked by the flowering of almond trees, as well as rosemary and radishes.
For all enthusiasts of these changes that nature gives us, there is a club called Spain in Bloom, which brings together 17 blooming destinations in the country and offers a new way to discover Spain through the beauty of its crop fields and wildflowers. It has just received the Best Active Tourism Product Award.
The initiative aims to create a new model of tourism linked to the territory, capable of attracting visitors, generating local economy, and strengthening the identity of the destinations. In this line, they have just presented the Spain from Flower to Flower Tour, a tour that aims to encourage the exchange of visitors between the participating destinations and is spread throughout the year.
Among this year's participants, we find the town of Mula, the protagonist of one of the main tourist and cultural events in the Region of Murcia between January and March. It is considered the first bloom in Europe. The MulaFlor 2026 festival offers everything from walks among the blooming almond trees to craft markets, sunrise and sunset experiences among flowers, as well as cultural and musical activities.
The bloom in Cieza, between February and March, also attracts thousands of visitors every year. The millions of flowers from peach, nectarine, plum, apricot, and almond trees that colour their fields are to blame. The spectacle offers an impressive chromatic variety. It can be enjoyed through guided tours, countryside lunches, and other activities designed to experience it up close.
In March, one must head to Aitona, in the province of Lleida. In this corner of our geography, large expanses of fruit trees — especially peach trees — paint the landscape and offer a unique spectacle. The experiences they offer to visitors are varied: from popular walks to picnics among the blooming trees and tastings of local products.
Of course, if one is a fan of sloe liqueur, they will also have to make time in March to travel to Navarra. This is the time when their fields are covered in white flowers: those of the blackthorn, also known as wild plums.
The Galician town of Trevinca is unbeatable in spring. It's all thanks to the floral parade of its wild daffodils, which bloom during the first warm days of April and May. Although the most impressive moment comes with the blooming of heathers — Erica ciliaris and Erica tetralix —, which cover the landscapes with an intense purple blanket. These small, humble but abundant flowers spread like a purple carpet among the valleys and slopes, accompanied by the bright yellow of brooms (Genista purgans and Genista sanabrensis), creating a visual contrast of great strength and beauty.
We return to the Region of Murcia, where Moratalla celebrates in July the blooming of its lavender, sage, lavender, and oregano fields, which dye the highlands of the northwest mauve. Its festival, LALAVAND, claims the enormous value of its agricultural and environmental heritage. In fact, this area leads the world production of lavender.
Moratalla competes in beauty with Brihuega, in Guadalajara. Its Lavender Festival has become a must-attend event in the summer: concerts, sublime sunsets, and all kinds of activities celebrate the purple bloom that has made the so-called Garden of La Alcarria famous.
A key ally of the new tourist itinerary of Spain in Bloom is technology. There is an official app that, in addition to facilitating the search for information related to this type of tourism, proposes a very simple interactive activity: visitors must take a photo at any of the participating blooms for the app to automatically geolocate them and verify their presence in the territory. Then, they just have to upload the image to the platform, and the user is registered as a participant.
By the way, users who visit at least three blooms will receive a promotional gift, while those who complete four or more can participate in a grand draw for a two-person tourist package, which includes a guided bloom tour, a meal at a restaurant, and rural accommodation.