Apart from getaways with the Elite star to destinations like Paris or Italy, the footballer also stands out off the field for his image and business ventures. Last Tuesday, an event by the brand Hublot was held in the center of Madrid, of which Mbappé is an ambassador. The evening brought together sports and showbusiness figures such as Iker Casillas, José María Gutiérrez 'Guti', Miguel Torres, Paula Echevarría, Mónica Cruz, Iván Sánchez, and Juan Betancourt to unveil one of its most anticipated pieces: the Big Bang Reloaded Kylian Mbappé. The footballer was the star of the night, revealing this limited first edition created in collaboration with the Maison and restricted to just 200 units. The watches reflect his personality on and off the field, crafted in polished white ceramic and 18-carat King Gold, incorporating nods to the player's universe like the iconic number 10 and the inscription "Trust Yourself".
The footballer is known for carefully choosing the brands he associates with and has been critical of others. For instance, in 2022, he refused to participate in collective advertising campaigns for online betting houses and fast food chains because he believes they "destroy" youth and do not represent him.
In recent years, the French forward has built a diversified investment portfolio reflecting an increasing interest in strategic sectors such as sports, technology, and entertainment. One of his notable moves was acquiring the French club Stade Malherbe Caen, strengthening his ties to football from an executive and managerial perspective. Additionally, he has invested in the French team of the international SailGP circuit, a high-speed catamaran competition combining technological innovation, sustainability, and high sporting performance.
His business activities also extend to the audiovisual sector with the establishment of Zebra Valley, his production company focused on developing content and projects related to sports, culture, and new entertainment narratives. In the technology sector, Mbappé also holds stakes in the German company Loewe Technology - not to be confused with the fashion brand - expanding his investment strategy. Simultaneously, he maintains lucrative image agreements with major international brands like Oakley, Nike, Dior, and the aforementioned Hublot, solidifying a global presence beyond football. This is complemented by his more socially conscious side, channeled through the Inspired by KM foundation, where he drives educational and sports initiatives for young people, reinforcing a public image marked by both entrepreneurial ambition and social impact.