The FIFA World Cup 2026 is just around the corner. Whether you are a football fan or not, from June 11 to July 19, everyone will be talking about it. Canada, Mexico, and the USA will host this exciting event, once again testing the unstoppable rise of sports tourism. According to eDreams, half of Spaniards (50%) are willing to travel abroad to attend a sports event, and 94% would take the opportunity to extend their trip and explore the destination. Atlanta is one of the 16 host cities and the first stop for the Spanish team, hosting the first two matches of our team in the group stage. The city where Coca Cola and CNN were born will host eight matches, including a semi-final, and expects to welcome over 300,000 visitors during the tournament. The Mexican city of Guadalajara will host Spain's third match against Uruguay (June 27). And how much does it cost for a traveller to experience the World Cup? Kayak's data indicates that flight prices from Spain to host cities in the USA average ¤683, 4% less than last year, while flight prices to Mexican host cities average ¤955, 9% less than in 2025, providing fans with a good starting point to plan their trip.
Those visiting Mexico City, another stellar venue of the championship, won't be able to resist visiting the charming neighbourhood of Coyoacán, home to Frida Kahlo's Blue House. But the truth is that the upcoming return of Fridamania this summer, as you will see, has another culprit: the British capital. From June 25 to January 3, the Tate Modern will tell us the extraordinary story of the influential Mexican artist. Frida: Making Her Self Up (from June 25 to January 3), undoubtedly one of the major exhibitions of 2026, presents 30 of Kahlo's most iconic works, as well as valuable garments, jewellery, photographs, and personal items.
Meanwhile, Paris is getting ready to unveil a spectacular art installation on its oldest bridge. From June 6 to 28, artist JR will transform the Pont-Neuf over the Seine into a cave. Admission is free, of course. And in the estuary of another great river, this time the Loire, an essential travel event is repeated as it has been for the past 15 years: the Voyage à Nantes. From July 4 to September 6, the Breton city, filled with artistic installations in unexpected places, showcases new pieces that can be discovered by following its irresistible green line, literally painted on its streets, so that curious visitors don't miss a thing.
By a lake, summer is experienced differently. Let's take the sybaritic Montreux as an example, nestled between Lake Geneva and the Alps. The peaceful Swiss town with Belle Époque-style buildings and lively promenades will celebrate its 60th edition of the renowned Montreux Jazz Festival from July 2 to 18, bringing together pop icons, emerging voices, and legends of jazz, rock, and hip-hop by the water. Confirmed artists include Raye, Nick Cave & The Bad Seeds, Deep Purple, Sting, John Legend, Conan Gray, Zara Larsson, James Tyler... It also unveils a transformed Stravinski Auditorium, one of the festival's highlights.
We move on to Austria for another musical event, this time an opera, famous worldwide. We're talking about the stage on Lake Constance at the Bregenz Festival, which transforms every two years to host a single opera. This 2026, it's the turn of La Traviata, with its premiere scheduled for July 22. Listening to Verdi every evening over the lake embraced by Austria, Switzerland, and Germany is truly worth the trip. The city of Bregenz is full of surprises, and its Kunsthaus, a museum that dedicates its entire space to one artist at a time, is a must-visit. This summer, the guest artist is Cyprien Gaillard. Also, in Vienna, the Albertina celebrates the 250th anniversary of its founding with an extensive festive programme. The main attraction is the exhibition Collecting for the Future. 250 Years of the Albertina, from June 19 to October 10, showcasing, among other great works, Alberto Durero's Hare, last seen in his solo exhibition in 2019.
We conclude this journey in Prague, where since June 15, there is a new reason to visit the St. Vitus Cathedral, undoubtedly one of the must-see attractions in the fascinating Czech capital. On that day, the blessing of its new organ will take place: a monumental wonder with over six thousand pipes, eleven meters wide, seven meters deep, thirteen meters high, and over forty-five tons in weight. Not only does it stand out for its aesthetics, but also for its extraordinary sound range and artistic concept, where the front pipes seem to float.