This is an uncommon strategy, with an active president promoting his own products. The first perfume was released after his assassination attempt during the electoral campaign.
Now, through his social network, Trump promotes his new fragrance, named "Victoria". A perfume that is not affordable for everyone, with a price around 200 euros per unit.
This limited-edition, numbered fragrance, featuring a rose gold statue, "is bold, beautiful, and iconic—perfect for Donald Trump fans and collectors."
He's already earned nearly $3 million from sneakers and perfume alone, according to a financial report released last month.