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NEWS

Artemis 2's Most Viral Moment: One Small Step for Man, One Giant Leap for Advertising

Updated

The Artemis 2 mission continues to deliver historic and unexpectedly sweet moments. This time, the astronauts didn't take "one small step," as they approached the satellite from their spacecraft. However, there was someone who took a "giant leap," advertising

A jar of Nutella floating in zero gravity.
A jar of Nutella floating in zero gravity.NASA

An inanimate object made an appearance during the broadcast: a floating jar of Nutella in zero gravity.

The curious moment occurred during the live broadcast while the crew was conducting scientific tasks aboard the spacecraft. Amidst cables, screens, and technical explanations, the iconic jar appeared suspended on the scene. The moment quickly went viral on social media, with many users joking about whether the viral moment had been orchestrated.

The brand itself reacted with humor to the viral phenomenon, stating that it was an "honor" to be part—albeit accidentally—of the mission, and adding that their product is "out of this world". Beyond the anecdote, NASA's mission continues to progress successfully, combining science, exploration... and now also viral moments that bring space closer to the general public.